Helping homeowners preserve the
beauty and functionality of their homes, BEHR Paints introduces new Premium
Plus Interior Sateen Kitchen and Bath Enamel, the first paint of its kind to
utilize Nanotechnology making for superior physical and aesthetic qualities.
The paint doubles as an impenetrable safeguard against mildew and stains in
those high-traffic areas of the home that are most susceptible -- kitchens and
bathrooms.
"Kitchens and bathrooms are often the most difficult environments to
maintain in a home," said Mary Rice, Vice President Marketing, BEHR Paints.
"Using Nanotechnology to create our new Kitchen and Bath Enamel has enabled us
to provide a product with excellent application properties and color matching
with a remarkably resilient finish to protect against the elements."
BEHR's new Kitchen and Bath Enamel is the product of an innovative formula
created with Nanotechnology in which key ingredients are reduced to nano-sized
particles that enhance the performance of the paint, resulting in an extremely
hard, durable finish. The product offers outstanding water resistance,
provides excellent scrubbability, easy stain removal, superior stain blocking
resistance and improved application properties.
BEHR Kitchen and Bath Enamel resists the effects of excess moisture which
can lead to mildew growth. The protective finish guards against stains left
behind by grease, food and beverages in the kitchen and the residue resulting
from soap, cosmetics and grooming products in the bathroom.
Function aside, BEHR's Kitchen and Bath Enamel delivers on design with the
radiant silky finish of Sateen Lustre and the full range of Premium Plus
Colors. The resilient finish helps the paint to retain its luminous sheen for
longer periods of time. The more than 2,000 shades can be viewed, coordinated
and applied to a virtual room using ColorSmart by BEHR at BEHR.com. The line
is available for purchase at The Home Depot stores nationwide.
Founded in 1947, BEHR Process Corporation is the largest provider of
premium paints and stains to the North American Do-It-Yourself (DIY) home
improvement market. BEHR manufactures paints, decorative finishes, primers,
stains and surface preparation products, which are sold at The Home Depot and
other specialty retailers and hardware stores. BEHR is a subsidiary of Masco
Corporation and is headquartered in Santa Ana, CA.
http://behr.com/
